/ shipped
3,000+
automations across 70+ clients
v3.0 / Engineered & deployed
AI & Automationthat runsin production.
Jay Pokharna. AI & Automation Engineer at Etherwise. I build the systems your ops team wishes existed — half code, half visual platforms, all production-grade.
Automations shipped3,000+
Global clients70+
Voice agents live∞
BasedPune · IST
01No-code
02Code
03Voice AI
Scene 01 / Visual Platforms
No-code, orchestrated.
When the team owning the workflow needs to read & edit it, when business rules will keep changing, when integrations are well-supported — that’s where Make.com, n8n, Zapier, GoHighLevel earn their keep. Sequential logic, fast iteration, visible to everyone.
TWebhook InTRG
MRouterMK
DAirtable FindDB
FFilterFX
SSlack NotifySL
$Stripe Charge$
SClickSend SMSSMS
Scene 02 / Custom Code
Code, where it counts.
Loops, conditional branching, hundreds of records, audit-traceable retries, APIs without polished connectors. JavaScript, TypeScript, Node.js, Python — Airtable scripts, custom webhooks, scheduled jobs that don’t time out and explain their own failures.
~/automations/payment-reconcile.ts
123456789101112
Stripe API ✓Webhook recvIdempotent0 dupes / 30d
Scene 03 / Voice AI
Voice agents that book.
VAPI agents that handle real customer conversations — answering questions, booking appointments, qualifying leads — at quality that, a year ago, required a trained human. The craft is in prompt humanization, silence handling, dynamic context injection, and warm persona design.
9:415G ●●●
Etherwise · AI
+1 (415) 555-0142
● live · 00:42
AI ▸ Hi! I’m calling to confirm your service window for Tuesday.
User ▸ Tuesday afternoon works.
AI ▸ Got it — booking 2 to 4 PM. You’ll get a text shortly.
Booking → Cal.comTone: warmInterrupt-safeSMS confirm
The actual
toolbox.
Real list, grouped by what each does. If your stack isn’t here, ask. Automation work transfers across tools more than people think — the honest answer is usually a few days to come up to speed.
Make.comautomationn8nself-hostedZapierautomationGoHighLevelcrm + workflowsPipedreamcode-firstAirtabledb + scriptsStripepaymentsWhoppaymentseSignatures.iocontractsClickSendsmsTwiliosms + voiceCal.comschedulingMake.comautomationn8nself-hostedZapierautomationGoHighLevelcrm + workflowsPipedreamcode-firstAirtabledb + scriptsStripepaymentsWhoppaymentseSignatures.iocontractsClickSendsmsTwiliosms + voiceCal.comscheduling
VAPIvoice aiBland.aivoice aiLiquidJStemplatingFunction callingtoolingJavaScriptprimaryTypeScriptprimaryNode.jsruntimePythonscripts + mlCloudflaretunnelsDockercontainersGitHubgitSlackmessagingVAPIvoice aiBland.aivoice aiLiquidJStemplatingFunction callingtoolingJavaScriptprimaryTypeScriptprimaryNode.jsruntimePythonscripts + mlCloudflaretunnelsDockercontainersGitHubgitSlackmessaging
/ stack ratio
50/50
code · visual platforms
/ availability
Q2
select engagements only
/ response
<24h
on first contact
04 / Let’s build
Send one
paragraph.
Not a job description. Not a perfectly scoped brief. Just the actual problem in your own words — and I’ll respond within a business day with either a real answer, a few clarifying questions, or an honest “this isn’t a fit, here’s who might be.”
Discovery first, quoting second. Milestone-based fixed pricing. Built for the person who inherits it. That’s the whole pitch.